In Magento Go to
CMS > Static Blocks.
Create a new block
Open app/design/frontend/xxxxxx/xxxxxx/layout/catalog.xml
Add your static block to the left or right section in
<!-- Mage_Catalog -->
For example to add to the left sidebar..
<reference name="left">
<block type="cms/block" name="Block Title" >
<action method="setBlockId"><block_id>Identifier</block_id></action>
</block>
</reference>
OR
Open the file app/design/frontend/default/[your-theme]/template/page/Xcolumns-left.phtml by your favorite text editor
Find the line of code
<?php echo $this->getChildHtml('left') ?>
Add the following code line
<?php echo $this->getLayout()->createBlock('cms/block')->setBlockId(' Identifier ')->toHtml() ?>
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